Why is a court order a big deal for writers and actors?

Because of the way AI technology is evolving every day.” The court order comes at a crucial point in the struggle between the US writers and actors unions and the bodies representing studios.

What are Mr Kapoor's personality rights?

Mr Kapoor’s personality rights include his name, likeness, image and voice. The court order bars people from using Mr Kapoor’s personality rights for commercial purposes or on social media platforms, reported Indian news outlet Firstpost on Thursday.

Why did SAG-AFTRA get a court order?

The court order comes at a crucial point in the struggle between the US writers and actors unions and the bodies representing studios. A key point of contention between Sag-Aftra and the studios concerns the use of AI to profit from an actor’s image in perpetuity, without approval or residuals.